The Evolution of Streetwear Logos and Branding
83.00 £
Published date: 2025/10/22
- Location: 4420, North Ogden, Hawaii, United States
The roots of streetwear branding stretch back to the raw energy of urban youth culture.
In the 1980s and 1990s, streetwear was born out of necessity and rebellion.
Brands like Stüssy and Supreme started by printing simple, hand drawn logos on t shirts and hoodies.
No corporate strategists were involved.
Created by outsiders who turned their block, their crew, their sound into something visible.
They weren’t polished; they were alive.
A crooked script or a faded stamp carried more meaning than a perfectly aligned corporate emblem.
The underground became unavoidable, and design followed suit.
Luxury houses saw value in the grit.
Luxury fashion houses took notice and bottes UGG started collaborating with streetwear brands.
This opened up new possibilities.
The roughness was softened, never erased.
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